Cookies & Other Tracking Technologies
Effective Date: October 16, 2025
This Policy explains how InsureGeeks.com (the “Site” or “we”), uses cookies and similar tracking technologies to collect information when you visit our website. This Policy should be read in conjunction with our Privacy Policy and Terms of Use.
1. What Are Cookies and Tracking Technologies?
A. Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to “remember” your actions or preferences over time.
- First-Party Cookies: Cookies set by the website you are visiting (InsureGeeks.com).
- Third-Party Cookies: Cookies set by a domain other than the one you are visiting (e.g., set by Google, Facebook, or our advertising partners).
B. Other Tracking Technologies
We also use other tracking technologies such as web beacons, pixels, and tags. These are small electronic files (often invisible images) embedded in a web page or email that allow us to count users who have visited those pages or opened an email and to collect other related website statistics (e.g., recording the popularity of certain website content and verifying system and server integrity).
2. Why We Use Cookies and Tracking Technologies
As an insurance lead generation and comparison service, we use cookies and tracking technologies for the following purposes:
| Category | Purpose and Function | Necessity |
|---|---|---|
| Strictly Necessary | Essential for the core functionality of the Site. They enable user-requested services like form submission, secure quote requests, and website security. | Required |
| Performance/Analytics | To collect statistical data on how visitors use the Site (e.g., pages visited, time on site, links clicked, lead conversion rates) to help improve structure, design, and content. | Optional |
| Functionality/Preference | To remember your choices and preferences (e.g., language or region) and provide a more personalized experience. | Optional |
| Advertising/Targeting | To track browsing habits across sites, deliver personalized ads on other platforms, and measure marketing effectiveness (e.g., retargeting). | Optional |
3. Third-Party Cookies and Technologies
Because our service involves connecting you with third-party insurance partners, we use several third-party services that set their own cookies on our Site. These third parties include:
| Third-Party Provider | Purpose (e.g., Analytics, Advertising, Lead Verification) | Link to Provider’s Policy / Opt-Out |
|---|---|---|
| Google Ads / Analytics | Site usage analytics and performance tracking. | Google Privacy Policy |
| Meta Ads | Retargeting, behavioral advertising, and conversion tracking. | Ads Privacy Policies |
| Lead Validation Services | Verify the authenticity and quality of submitted leads. | Partner Policy |
| [Affiliate/Insurance Network] | Track lead source and determine affiliate commissions. | Network Policy |
We have no control over the cookies placed by our third-party partners. Please consult the privacy policies of these third parties for details on their cookie practices.
4. Your Cookie Consent and Management
A. Consent
We use a Cookie Consent Management Platform (CMP) on your first visit. By clicking “Accept All,” you consent to all cookies. We will not set non-essential cookies (Performance, Functionality, Targeting) unless you provide explicit consent.
B. Changing Your Preferences / Withdrawing Consent
You may change or withdraw your consent at any time:
- Via the Site: Click the Cookie Settings link in the footer to manage preferences.
- Browser Controls: Adjust your browser settings to accept or refuse cookies. Blocking all cookies (including strictly necessary ones) may limit Site features.
- Third-Party Opt-Outs: Use industry tools to opt out of targeted advertising:
• NAI Consumer Opt-Out
• DAA Consumer Choice Page
5. Do Not Track (DNT) Signals
Some browsers offer a “Do Not Track” (DNT) feature. Because there is no common understanding of how to respond to DNT, we do not currently respond to DNT signals. We will, however, comply with applicable opt-out rights, including the “Do Not Sell or Share My Personal Information” right under the CCPA/CPRA.
6. Updates to This Policy
We may update this Cookies and Tracking Technologies Policy from time to time. We will post updates on this page and revise the “Effective Date” above when changes are made.
7. Contact Us
If you have any questions or concerns about our use of cookies or other tracking technologies, please contact us at:
[InsureGeeks.com] Attn: Privacy Officer
Email: privacy@insuregeeks.com